Trust is a critical element for consumers, without it you can’t enter a consumer’s product consideration set. As an integral part of content marketing and social media, trust is the filter through which consumers evaluate brand and product information. This is even more important in...

This is a great post from one of my favorite social media experts, Heidi Cohen.  Team work is key to creating and participating in any social media communication.  Take a moment and read Heidi’s tips… Social media must be integrated across your organization in order to...

Alright, alright, alright, it’s Monday and time to get this week under way, whether you want to or not. I’ve got a pretty cool infographic for ya’ll today, How People Look in Google and How to Look Better....

Staying creative isn’t easy…..read this article from The Entrepreneur.com’s – The Daily Dose, by Nadia Goodman, it’ll give you a few simple hints to keep those creative juices flowing… Creativity often eludes us because we’re accustomed to certain...

Shouting buy, buy, buy will cause customers to go bye, bye. Don’t worry. When they’re ready to purchase, they’ll seek out your best price. But until they reach that point, they’re looking for other information and that’s where stories come in. So how do you find your organization’s...

An interview with Richard Branson….. Having always worked for myself, I’ve never had to play by anyone else’s rules, and I wouldn’t want to. This attitude has shaped my approach to management since Virgin’s early days, when I decided to grant our employees many of the same...

An infographic posted by Social Mouths…. The social web has turned more visual than ever. Not only we have platforms like Instagram and Pinterest but, the bigger networks also have turned a lot more visual than they were a year ago. The most common questions this year had to do with how...

In a lot of ways, people don’t buy products anymore — they buy your business’s story. That means companies must constantly refine their stories and present them in innovative ways. A brand story envelops your mission as a company, your culture and your history: How did you...