If you’re using social media for your business, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t and how you can improve. Social media is...

By Jeff Bullass Facebook is about to raise $5 billion from investors. When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of play that are accurate. So Facebook has recently revealed the latest statistics about...

For entrepreneurs, creativity is not simply a luxury. It’s an essential survival skill. Common entrepreneurial pitfalls include: Trying to do everything on your own Difficulty developing strategies or deciding where to focus your energy Neglecting to invest in yourself Falling in love with...

Women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities online, and buy products online that they’ve seen featured on television, according to a new report from Nielsen. Nielson’s latest State of The Media (PDF) report shows that...

Data collected via social media, combined with CRM and behavioral marketing data, has proven to increase overall campaign effectiveness. After all, the more you know about your consumers, the better you can deliver relevant, timely messages. Where marketers have previously gone astray is...

Kramer tells the Soup Nazi, “You suffer for your soup.”  “If I don’t, who will” The Soup Nazi replies. Kramer is absolutely right. Al Yeganeh is the Soup Man, he is knows as The Soup Nazi on the television show Seinfeld and is an extreme example of being...

Even though that’s been the mantra since day one, don’t just take our word for it. A survey recently released by C-suite consultants BRANDfog shows that CEOs and others at the top of the company food chain are viewed as more trustworthy – not only by their employees, but by their...

I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about. They can wear a scarf with fabulous flair, choose the cool hat that sets off the outfit or select a pair of sexy shoes that make them look like a fashion model and...