Let your brand LIVE.  Be Real. Be Social. Talk about what you are actually passionate about. Listen to what people actually care about. Listen. Then listen again. If you don’t like the conversation, change it. Trust your opinion. Do the hard work. Think before you share. Share what you...

A great post for our ever-favourite, Heidi Cohen, Actionable Marketing Expert….. By their nature small businesses are small. This means you have limited employees or budget for extra stuff (Read: anything beyond the basics of running your day-to-day business). Further, as an owner, your...

This is a great post from one of my favorite social media experts, Heidi Cohen.  Team work is key to creating and participating in any social media communication.  Take a moment and read Heidi’s tips… Social media must be integrated across your organization in order to...

Shouting buy, buy, buy will cause customers to go bye, bye. Don’t worry. When they’re ready to purchase, they’ll seek out your best price. But until they reach that point, they’re looking for other information and that’s where stories come in. So how do you find your organization’s...

An infographic posted by Social Mouths…. The social web has turned more visual than ever. Not only we have platforms like Instagram and Pinterest but, the bigger networks also have turned a lot more visual than they were a year ago. The most common questions this year had to do with how...

This is a great post from Jeff Bullas on why you should be using social media for your personal and business brand….. So why you should you blog, create valuable content and build networks on social media? Is social media just about being superficial or is it much deeper than that?...

A post from Heidi Cohen, Actionable Marketing Expert….. Before we dive into the ho-hum forecasts of 2013, here are extreme predictions that go beyond the conventional trends of the past few years. The goal is to capture the thinking of marketing experts that can be conveyed via a...

Creating events on Facebook can be an effective, low-cost way to market your business event. But business owners may not get the sales and new leads they’re hoping for if they overlook the many small details involved in event creation and promotion. Here’s how to set up an event...

Your “Call to Action” is the most important part of your message.  Here are some tips from Actionable Marketing Expert, Heidi Cohen, improving your “Call to Action”… Integrating an optimized call-to-action into your social media interactions and content makes it...

This is a great post from one of my favorite social media experts, Heidi Cohen.  Team work is key to creating and participating in any social media communication.  Take a moment and read Heidi’s tips… Social media must be integrated across your organization in order to...