Facebook uses an algorithm to determine which connections are most important to a user, what content should appear most frequently in their News Feed, and what socially-enabled ads they see.  It carries a lot of weight, so it’s in your best interest to get familiar with this algorithm,...

BY Don Peppers – Fast Company To paraphrase Warren Buffet, the secret to good customer relationships is the same as the secret to any good marriage: low expectations. But customer expectations today are rising more rapidly than ever before, which presents a problem–as well as an...

Last week Lee Odden shared a post  on attracting the attention of influencers online.  Whether we’re talking about influencers with mass appeal, or those that have a closer and more personal relationship with their followers, each person presents an opportunity to learn and grow. That got...

Women are much more likely than their male counterparts to engage in blogging, follow brands and celebrities online, and buy products online that they’ve seen featured on television, according to a new report from Nielsen. Nielson’s latest State of The Media (PDF) report shows that...

Even though that’s been the mantra since day one, don’t just take our word for it. A survey recently released by C-suite consultants BRANDfog shows that CEOs and others at the top of the company food chain are viewed as more trustworthy – not only by their employees, but by their...

The way consumers interact with brands on Facebook has recently changed with the introduction of Facebook’s new Timeline feature. The basic profile or Fan Page that was previously a vessel for promotion now requires much more thought and creativity to be successful.  In order for a brand...

How does the old song go? “You say potato, I say po-tah-to.” The point being, no two of us are quite alike. Not everyone has the same needs and wants. “If you talk to them all the same, you undermine the power of your message,” said sales training expert Adrian Miller. A better plan?...

Do you sometimes think your customers are clueless based on the questions they ask? If so, you are not alone. A new survey from IT-employment agency Robert Half Technology reveals chief information officers get asked some pretty bizarre questions – and many of them clearly fall outside the...

Mom taught me not to care about what others think. She also said that sticks and stones could break my bones, but a bad name… Well, that could never hurt me. As it turns out, mom was wrong. Entire product lines have been wiped out. Vacation destinations and hotels have been left with only...

From PR Daily… I witnessed the fourth show of Bruce Springsteen’s new Wrecking Ball tour last week. “Witnessed” is a carefully chosen word because it conjures the fervor of his concerts. He performs, yes, but he also testifies, and his adoring, faithful congregation...