Think of a brand you love — one you’d trust with your personal information, recommend to your friends, and loyally choose over a similar brand. As an entrepreneur in a skeptical market, creating that sense of trust takes an ongoing commitment to integrity. “The biggest...

Trust is a critical element for consumers, without it you can’t enter a consumer’s product consideration set. As an integral part of content marketing and social media, trust is the filter through which consumers evaluate brand and product information. This is even more important in...

Shouting buy, buy, buy will cause customers to go bye, bye. Don’t worry. When they’re ready to purchase, they’ll seek out your best price. But until they reach that point, they’re looking for other information and that’s where stories come in. So how do you find your organization’s...

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where...

This is a great article linking social media & customer service.  Worth a read… From The Entrepreneur.com’s Scott Levy….. In today’s mobile first, social media obsessed world, many people would rather text or email someone than call them. Most people also prefer to...

Think of a brand you love — one you’d trust with your personal information, recommend to your friends, and loyally choose over a similar brand. As an entrepreneur in a skeptical market, creating that sense of trust takes an ongoing commitment to integrity. “The biggest...

Some great customer service tips for the holidays! The month between Thanksgiving and Christmas accounts for as much as 40 percent of annual sales for some retailers. Their challenge is to turn those holiday shoppers into loyal year-round customers. “You create return customers by...

Unreasonable customers are always a pain, but they’re especially prevalent and stressful during the holiday shopping rush. To help you cope with difficult shoppers this holiday season, consider these five tips from customer-service experts:  1. Remember: The customer is always right. ...

In this special feature of ‘Ask Entrepreneur,’ Facebook fan Bashue Allard asks: What is the best way to encourage a customer to buy from me again after making a sale? The best way to make a customer buy again, after the first purchase, is to understand that farming — not...

Shouting buy, buy, buy will cause customers to go bye, bye. Don’t worry. When they’re ready to purchase, they’ll seek out your best price. But until they reach that point, they’re looking for other information and that’s where stories come in. So how do you find your organization’s...