By Heidi Cohen, Actionable Marketing Expert On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. As marketers are continually challenged to create sufficient content, how do you maximize...

By Jeff Bullass Facebook is about to raise $5 billion from investors. When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of play that are accurate. So Facebook has recently revealed the latest statistics about...

I visited Italy recently and as we know the Italians are a very stylish bunch. They seem to know what fashion is really about. They can wear a scarf with fabulous flair, choose the cool hat that sets off the outfit or select a pair of sexy shoes that make them look like a fashion model and...

From Emarketer.com Greater number of teens, young adults view pre-roll video ads in full  As brands turn to digital video advertising to engage with their target audiences online, findings from YuMe suggest a good portion of marketers are especially interested in capturing women’s...

From Emarketer.com New digital-specific metrics mix with longstanding offline and direct-response measurements to determine campaign success  As companies invest a greater portion of their branding dollars in digital advertising, marketers are facing increased pressure to prove digital’s...

More than one in every four local ad dollars spent on digital by 2016  According to local advertising research firm BIA/Kelsey, US companies will spend an expected $136.2 billion on local advertising—including traditional, online and mobile—this year. That number is expected to climb...

Colors can impact purchase behavior. Given that information, it’s interesting to see how the corporate logos leverage color. The web is packed with logos that are predominantly blue, creating a sense of trust and security, along with red, developing a sense of energy and urgency! This...

From Entrepreneur.com Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective technique. But the proliferation of mobile devices doesn’t guarantee...

The Latest Mobile Web Facts  and Figures The growth of the social networks over the last few years has been matched by the mobile internet with smart phones sales approaching nearly 500 million units in 2011. The synergy that these 2 fast tracking trends provide is changing how we work and...

If you’re new to Twitter, or even if you’ve been using it for years, you may wonder what all those words preceded by the # sign are. They’re hashtags. And you should consider using them if you want to potentially get more out of your experience. Problem is, many people...