This is a great infographic shared on “Social Mouths“… 2012 was indeed a crazy year in social media. If you think about it, every single network went through some kind of transformation such as launching new features, dropping others and even major updates to their interfaces...

A great infographic from Daily Infographic….. The times they are a-changin. Ten years ago, in 2002, as a young middle schooler, I would sit on my parent’s computer waiting for the dial-up internet to, well, dial. Now, in early 2013, I sit on my laptop typing away on the internet. Which...

Trust is a critical element for consumers, without it you can’t enter a consumer’s product consideration set. As an integral part of content marketing and social media, trust is the filter through which consumers evaluate brand and product information. This is even more important in...

On social media platforms, people expect businesses to acknowledge and respect them as human beings. Unfortunately, most brands just use social media to spray their promotional messages instead of connecting with their prospects, customers and the public. Businesses must treat followers like...

Smart phone users: what is the most frequently-used app on your device? For some people it might be a favorite game or music app, but for many others the answer would probably be Instagram or another photo app. Since it was launched in late October of 2010, Instagram has exploded (not just in...

There are some surprising statistics that indicate the growth and impact the social web has created in just a few short years. 350 million plus users suffer from “Facebook addiction syndrome” If Twitter was a country it would be the 12th largest in the world LinkedIn signs up 2 new...

Another great post from Actionable Marketing Expert, Heidi Cohen…. With Pinterest, seeing is believing. Pinterest’s visual distinction is more than image deep.  Your content must be pinworthy. To better understand Pinterest, the Eye Track Shop conducted an eye tracking study of 600...

Some great research and tips from Heidi Cohen, Actionable Marketing Expert on using Twitter to increase holiday sales. Are you using Twitter effectively to drive holiday sales? With the 2012 holiday shopping season in high gear, don’t underestimate the power of social media, especially...

The social network tribes are splintering onto different social media platforms because they now have real choice.  Where do you go from here? Pinterest is for the time rich females that want to share beautiful images with the world including the entire contents of the fashionistas wardrobe...

Stats supplied from EMarketer.com… Nearly half of US news readers don’t like ads on any platform—but mobile ads are least popular. About two-thirds of US tablet owners read the news on their devices, the Pew Project for Excellence in Journalism has found—and though many have become...