An article & infographic from Social Mouths…a good read…. How well do you know your customers? Do you know them as well as they know your business or brand? In today’s business economy, sales don’t come as easy as they used to. We deal with a much more educated consumer...

Staying creative isn’t easy…..read this article from The Entrepreneur.com’s – The Daily Dose, by Nadia Goodman, it’ll give you a few simple hints to keep those creative juices flowing… As an entrepreneur, your job is to be one step ahead of the market,...

Changes ahead, but traditional media still tops  The ongoing shift in consumer media usage habits from traditional to digital media will be pushing the grocery industry in a distinctly social direction, according to research from media and marketing services firm Valassis. Three-quarters of...

Soft metrics still the most popular  Nearly nine in 10 companies in the US will market on social media this year, according to eMarketer, indicating that the channel has become almost a requirement for most brands. But measuring success beyond soft metrics like “engagement” is still far...

In their book Pinterest for Business: How to Pin Your Company to the Top of the Hottest Social Media Network, authors Jess Loren and Ed Swiderski detail how to make Pinterest work for your company. In this edited excerpt, the authors offer advice on how to make the most of Pinterest by first...

Some good information from Entrepreneur.com While some people get too wrapped up in monitoring web analytics data such as toolbar PageRank, top 30 rankings and number of daily visitors, there are some crucial metrics to follow and act on in order to improve your website and your search engine...

From Entrepreneur.com’s Gwen Morgan As companies grow and employees and business owners are stretched thin, all manner of mistakes, errors and accidents that can put your company at risk become more likely to happen. Take for example, Andrea Albertini owner of North Palm Beach, Fla.,...

From Entrepreneur.com’s Riva Richmond Thanks to significant advances in networking and mobile technologies, more people are working less and less from the office. Increasingly, we work from client locations, hotels, home offices and sometimes even from summertime beach cabanas. This...

As writers, editors, marketers, advertisers and PR professionals, we are keenly aware that we must fight for readers’ attention. My daily sanity check is to ask, “Is someone actually going to read this?” To help readers, I use concise language and eliminate redundancies. As Strunk and...

From Actionable Marketing Expert, Heidi Cohen… The Beatles had it right when they sang “Can’t Buy Me Love.” No matter how much money marketers spend, they still can’t buy consumer love. But on  social media, you can earn it!  On social media platforms like Facebook, marketers...