Today’s infographic looks at the major technological trends of 2011, and predicts three more for the coming year. The surge in group buying is evident to even the internet novices. Groupons have become very popular, and even smaller companies like campus cred are growing in college towns....
The Online Customer ...
posted by Gustavo Chavez
This year, more than previous years, I joined the massive force of online holiday shoppers. I was able to check 5 people off from my holiday shopping list in an hour and all without much more than a few clicks to “add to my cart” and pay. I didn’t have to dodge any fist fights over a...
Making Big Decisions...
posted by Gustavo Chavez
1. Don’t just focus on the downside; understand the opportunity. Keep in mind that it’s not easy to look at both sides of a situation. In fact, as discovered by pioneering behavioral economists Amos Tversky and Daniel Kahneman, we are wired to value losses higher than equivalent...
10 Bizarre English P...
posted by Gustavo Chavez
The Old Thirteenth Cheshire Astley Volunteer Rifleman Corps Inn is a real tavern in Stalybridge, Cheshire, England. But it’s not the strangest name for a bar you’ll find in this gallery of ten at...
Social Media Propaga...
posted by Gustavo Chavez
We’ve already featured a few of Aaron Wood’s awesome social media propaganda posters in the past, but Aaron has just release some cool new ones, all available for purchase via his Etsy store. Check ‘em out below! [more...] Our mission is to empower people to change the way the global...
Essential Rule #1: S...
posted by Gustavo Chavez
Social media produces the highest return-on-relationship, and the lowest return-on-salesmanship. It is perfectly acceptable to sell on transactional platforms (your website, Amazon, eBay, etc), because that is where people go to buy; they expect to be sold. However, it damages your brand if...
10 Tips To Enhance Y...
posted by Gustavo Chavez
- Branding - Gather basics, but don’t copy. There’s more than one reason for why companies spend so much time and resources on defining their branding standards. It is very important for a brand hold a logo, colours with specific tones, special fonts for the lettering and so on....
6 Mistakes That Will Kill Your Product Launch
posted by Gustavo Chavez
Neil Patel wrote on the KissMetrics Marketing Blog about the past 10 years where he has created many businesses. “If you looked at my business life on a timeline you would see that my first few businesses didn’t do too well, however, as the years went on I slowly became more successful. Why? Because I’ve learned from my mistakes. One mistake I learned to avoid is that you have to move fast when it comes to a product launch. Dragging your feet will kill your launch. Here are six common mistakes that lead to procrastination, and how to avoid them. 1. Not Working Fast Enough...
How to Start Video B...
posted by Gustavo Chavez
Getting videos into the mix can add extra oomph to a business owner’s blog. In helping entrepreneurs make the most of their websites, I’ve generally found that visitors to a blog with videos spend twice if not triple the time on it than they would with a site that’s only text...
Should Brands Respond To Complaints On Twitter?
posted by Gustavo Chavez
For many social network users, Twitter is both a water cooler and a complaint department. Although most are there to engage with peers, many consumers are using Twitter to talk about their experiences with brands—and from time to time share their grievances. As more and more brands have joined Twitter, consumers’ expectation for interaction with brands has risen. According to customer experience research company Maritz Research, nearly half of consumers who tweeted a complaint directed toward a brand expected the company to respond—or at least to read their tweet. However, only a third of those consumers received a tweeted response...







