From Entrepreneur.com’s AJKumar Like any industry, the online marketing world is full of its own acronyms and jargon. For example, if increasing your website’s visibility has been a priority for your business, you might already be familiar with one important term: SEO. SEO is an...

Nearly 32 million Americans will access Twitter at least monthly this year US usage of Twitter is still continuing to grow at healthy rates, though double-digit increases will end in 2014, eMarketer predicts. This year, 31.8 million US internet users of any age will access Twitter at least...

Ever wonder why your click through rate seems to always stay the same? The real question you should be asking yourself is, what was my call to action? A great call to action will bring customers to your website and give you more opportunities to engage with them. Instead of stating “Sale on...

Will I? Which one? These are two questions your customers ask themselves and answer every time they deliberate about a purchase. Will I buy a product (or service) in this category? If so, which one will I buy? These two questions are important to consider when it comes to pricing your products...

J.K. Rowling’s first marriage to a Portuguese television journalist ended in divorce after less than one year. She then moved with her infant daughter to Edinburgh, Scotland, where she lived on welfare benefits in an apartment infested with mice. It’s hard to believe that in under 10 years...

More than one in every four local ad dollars spent on digital by 2016  According to local advertising research firm BIA/Kelsey, US companies will spend an expected $136.2 billion on local advertising—including traditional, online and mobile—this year. That number is expected to climb...

From Marketing Expert Heidi Cohen… When it comes to social media, we can’t help sinning. Social media’s plays to our baser desires and its allure is often too great to resist. According to JWT research, 71% of respondents committed social media sins. On average, respondents have...

Social media and content marketing are often used interchangeably, so what’s the difference for marketers and why should they care? At its core social media is about engaging and building relationships that form a community where the greater good is more important than the needs of any one...

I’ve honestly never really been a fan of McDonalds. But the fact it is that everyone else in the world is. McDonalds is everywhere thanks to tasty food and smart marketing. It’s the largest chain of fast food restaurants and takes the throne of all corporate giants.  You’ll find a...

It’s become nearly impossible to leave your house without seeing QR codes scattered everywhere. They’re on billboards, in your newspaper, even on your cereal box — enticing you to scan them with your smartphone, and then leading you to who-knows-where on the Web. Where will the QR code...