Grow your Subscriber List with Facebook

Data collected via social media, combined with CRM and behavioral marketing data, has proven to increase overall campaign effectiveness. After all, the more you know about your consumers, the better you can deliver relevant, timely messages.

Where marketers have previously gone astray is failing to tap into the rich resources they have at their disposal—most notably, the social web. Facebook contains a wealth of consumer intelligence and social data that marketers are anxious to get their hands on. And through the use of Facebook’s Open Graph technology, finding ways to collect social data from customers and prospects is easier than ever.

If you want customer data, you’ve got to ask for it.  So start by promoting a branded lead form on Facebook that requests email addresses along with basic demographic information. Need help developing a lead form?  The Belton Group can easily create lead forms, select the subscriber list they want leads to funnel to; further streamlining processes between systems.