Engage Loyal Customers by “Pinning” Stories on the Timeline.
The way consumers interact with brands on Facebook has recently changed with the introduction of Facebook’s new Timeline feature. The basic proﬁle or Fan Page that was previously a vessel for promotion now requires much more thought and creativity to be successful. In order for a brand to be successful on Facebook today, they must see engagement from their fans. While it does require more strategy and higher-quality content, it also provides a greater opportunity to engage with previously idle fans, turning them into customers and eventual brand advocates.
HOW TO PUT IT INTO ACTION
Gather your most engaging content and draw attention to it by “starring” and “pinning” it to your Timeline. For your brand, this may include:
- Video Footage
- Event Promotions
- Special Announcements
Whatever content you decide to “pin” or “star,” make sure it’s capable of enhancing your Facebook presence. Your network of Facebook fans should ﬁnd it interesting, relevant, and be eager to engage with you because of it.
- Don’t overthink it: email best practices for engaging content apply to Facebook too.
- Engaging content produces results‐ clicks, “likes,” comments, etc…
A “pinned” post always appears in the top left corner of a Fan Page Timeline and is identiﬁed with a ﬂag. It stays at the top of a Page for seven days. After that, it’ll return to the date it was posted on the Page’s Timeline.