19 Ways to Build Relationships With Blog Comments
How do you feel when the author replies?
As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.
Why Blog Comments?
Over the last 3 years since I started blogging for my two businesses (one company does swimming pools and the other is a sales/marketing company), I’ve personally replied to over 8000 comments on my two blogs.
I don’t give you this number with any intent to brag, but rather to set the stage for a topic that is near and dear to me, and one that I see businesses and bloggers falling short on everywhere, simply because they’re missing a few of these important habits.
This article isn’t about “How to get more blog comments,” but rather how to cultivate better relationships through comments. Notwithstanding, the two do overlap, as you’ll see in the following list.
Finally, you’re going to find that some of the components of this list are nothing more than common sense. But as so many know, common sense, especially in this new culture of social media, can at times be rather uncommon, and therefore needs to be mentioned.
Here’s how to cultivate relationships with blog comments.
#1: Write in a Personal Voice
You can probably tell from just the first few paragraphs of this post that I like to write in a personal tone. And if you’re looking to truly cultivate relationships with the stuff you write, a personal feel will make a HUGE difference.
When done properly, writing in a personal tone and style will immediately help readers feel more comfortable with an author/company and this comfort level naturally lends itself to readers considering leaving their thoughts in the comments section or via email in a direct reply.
So whether you’re writing about swimming pools, insurance, equipment, services, etc.—strive for a personal voice.
#2: Invite Reader Response by Asking Questions
Studies have shown that less than 1% of readers will leave comments on a blog, but I can assure you this number would be better if writers would simply guide the reader in terms of questions at the end of posts.
No matter what your business is, the final paragraph of your blog article is the perfect spot to ask specific questions regarding the topic you’ve just discussed.
Ask readers their thoughts and whether they agree or disagree. Invite them to share further examples that would help other readers. It’s truly amazing the difference this will make if it becomes a habit with everything you write.