The most successful marketing campaigns today have one thing in common; they include consumer touch points that cross multiple channels. And the one channel you can’t afford to miss? Social Media.
Do you want to increase customer engagement and conversation across all of your marketing campaigns? Integrate Twitter, Facebook, and other social media platforms consistently by offering engaging content that gives your customers a reason to come back.
How do I do this?
- Build a Social Brand presence on Facebook by publishing pages that facilitate customer interaction. Then maintain consumer engagement by posting frequently and being an active part of your brands conversation.
- Offer Facebook and Twitter followers a reason to drive conversations and participate in promotions and coupons.
- Engage loyal users through contests, polls, videos and consumer driven content.
- Keep your content consistent. People like to know what they’re signing up for and are quick to disengage if content is too frequent or uninteresting.
Amber Gilliss The Belton Group