1 In 4 Consumers Use Online Coupon Codes
Half of consumers use coupons from newspapers or magazines, according to an online shopping poll released by Ipsos Public Affairs in October 2011. Results from the poll indicate this is double the amount who report using online coupon codes (25%). The second most-used saving opportunity is loyalty card or in-store promotions, taken advantage of by 47% of consumers. Significantly fewer have used printable coupons (28%) or daily deals such (27%), although those opportunities still surpass online coupons.
In-Store Shopping Preferred
Seven in 10 (69%) adults surveyed would prefer to shop in-store rather than online if the merchandise and deals offered were the same, according to the Ipsos poll. Just 1 in 4 (26%) would prefer to shop online [more...]