Facebook Is Venue For Social Commerce

Posted by Gustavo Chavez on Jul 8, 2011 in Digital Intelligence | 0 comments

Facebook shopping? That’s a crazy idea. Seriously, as if people would actually buy via Facebook.

Actually, that crazy idea happens to make a lot of sense.

Internet users follow retailers for more than just deals and discounts

Social commerce may be on the minds of retailers everywhere, but buying through Facebook is still far from mainstream. But it is hard to say whether shoppers are being restricted by the lack of “f-commerce” opportunities on Facebook, or whether retailers are hesitant to experiment before seeing a strong level of interest.

Software provider Ability Commerce found that 79% of the Internet Retail Top 500 retailers have Facebook pages, yet only 12% offer apps or widgets that enable ecommerce transactions on the social network. Meanwhile, according to a joint study by Shop.org, comScore and Social Shopping Labs, more than half (53%) of Facebook users have reached a retailer’s website from its Facebook page, and 35% of online shoppers said they would be likely to make a purchase through Facebook [more...]