Seth Godin: No More Mass Marketing. Start Targeting Tribes With The Internet.

Posted by Gustavo Chavez on Feb 15, 2011 in Uncategorized | 0 comments

At The Belton Group, we believe in challenging the status quo, treating each of our clients in a way that will make them feel satisfied. We believe there’s no better ways of targeting masses then by targeting small groups among them.

Seth Godin, one of our most praised marketing gurus at TBG, always seems to find ways to make precise science out of common sense. But since common sense isn’t that common after all, listening to this talk will definitely delight your senses.

“TED Talks: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.”