You’re in a restaurant and you hear the phone ring, you also can’t help but notice the employee hollering at the top of their lungs to their co-worker Mike across the bar… “HEY MIKE, WHAT’S OUR FAX NUMBER?” Every employee, especially new employees, needs you...

Most Annoying Business Jargon by We’ve all been at those meetings: They start out as simple affairs to touch base, circle the wagons and get people working on the same page. Instead, the low-hanging fruit gets ignored and the needle moves nowhere. All of which hinders the troops from...

No two customers are the same. To a small-business owner, that truism means paying close attention to what motivates people to buy. Customers approach buying with their own agenda, says George W. Dudley, chairman of the Behavioral Sciences Research Press, a Dallas, Texas-based research and...

About 6 months after creating a Facebook Company page, something strange may start to happen. For no apparent reason, users are starting to UN-like your page! Even though you’re posting dynamic, original content, asking open-ended questions, and seeking feedback from fans, you’ve noticed...

This is a guest post by Eugene Farber from ContentStrategyHub.com. More and more business are hopping on board the content marketing train. Marketers across all industries are recognizing the power and effectiveness of content for producing an online business presence. Statistics show that a...

Social media tracking and measurement help companies determine benefits and value As marketers include social media as part of their overall strategy, 97% agree that it provides benefits and value to their business. In a survey of more than 700 marketers worldwide, 88% of respondents told...

This is a guest post by Garrett Ira, a digital marketing strategist who blogs at garrettira.com. Over the last few years, just about everyone has given their two cents on how to “do social media” the right way. You know what I’m talking about: connect with your audience, add value,...

Do your customers really trust your company? Ask yourself: If you were the customer, would you trust your company? A few years ago I was hired to deliver a talk to some big corporate customers of Siemens AG. We gathered in a fine hotel near Berlin’s Brandenburg Gate for a user...