Facebook uses an algorithm to determine which connections are most important to a user, what content should appear most frequently in their News Feed, and what socially-enabled ads they see.  It carries a lot of weight, so it’s in your best interest to get familiar with this algorithm,...

By Heidi Cohen, Actionable Marketing Expert On social media platforms not all shared content is equal. As in real life, some social shares are more effective at achieving marketing goals than others. As marketers are continually challenged to create sufficient content, how do you maximize...

BY Don Peppers – Fast Company To paraphrase Warren Buffet, the secret to good customer relationships is the same as the secret to any good marriage: low expectations. But customer expectations today are rising more rapidly than ever before, which presents a problem–as well as an...

Have you ever left a comment on a blog? How do you feel when the author replies? As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers. There are many...

BY Bill Wackermann – Fast Company In business, irrational fears encompass everything from fear of rejection, fear of authority, and fear of criticism to fear of failure and even fear of success. Such fears keep us from being able to “just figure things out” and making the flip that...

When it comes to social media, marketers can’t help making mistakes. [Check out When Social Media Goes Bad.] In their rush to embrace this hot marketing format or promote their latest campaign, marketers forget everything they’ve learned about social media and ignore its rules assuming...

Last week Lee Odden shared a post  on attracting the attention of influencers online.  Whether we’re talking about influencers with mass appeal, or those that have a closer and more personal relationship with their followers, each person presents an opportunity to learn and grow. That got...

Pinterest is one of the hottest social media sites, currently with more than 16 million users worldwide. It’s an image-based virtual bulletin board that incorporates social networking. Users — called Pinners — create “boards” and then virtually pin images of their choosing. These...